Photo credit: Girma Berta
Ethiopia, a national of 105 million people, have become one of the for runners in building the fastest growing economies in the world an average growth rate of 11% in the past decade, according to World Bank.
The country is also blessed with a suitable climate, which have made her to be named as 13 months of sunshine. The 27th largest country, Ethiopia, is known as a ‘Land of Extreme’ as it has the Lowest Land Platform and yet have Mountain elevating 3,000 meters above sea level.
Ethiopia, with rich history, culture and tourist sites, has been named as one of the leading tourist destination in the world.
Last year, Ethiopia experienced the highest tourism growth in the world, surpassing the global average growth rate of 3.9% and the African average of 5.6%. The Council stated that during the period, the sector supported 2.2 million jobs and contributed $7.4 billion to Ethiopia’s economy, according to World Travel & Tourism Council.
Yet, such successes stories are not without a challenge. The country’s Hospitality Industry is at its infant stage which brings a great opportunity for the new investors. Investors can become a pioneer by bringing new ideas that can transform their business and the nation.
Platforms like The Hotel Show Africa are also one of the ways that give potential investors to gain an insider perspective and the first step towards successful hospitality sector investments.